1. Get in close. Your photo should identify you, so when it's a smaller thumbnail it should still visually remind people of you. While you may have had a lot of fun at the beach, seeing a tiny image of you there lacks identification in most cases.
2. Don't Mugshot. Straight on shots, with overhead direct lighting, unless done for that quirky effect, make people look like they have been put in prison. Shoot at more pleasing angles and will diffused lights to get out of jail.
3. Smile. People like smiles.
4. If you aren't going to show your face, show something interesting about you, or something you like.
Take these with a grain of salt. Rules were meant to be broken afterall!
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